Focus Group Feedback

SCORES: 7/10, 6/10, 6/10, 6/10, 7/10, 7/10, 7/10, 7/10, 9/10, 7/10, 7/10, 7/10

AVERAGE SCORE: 7/10

WHAT DID THE AUDIENCE LIKE ABOUT THE TRAILER?:
The main points that the audience liked about the trailer were the angles, speed of the zombies, the amount of close ups and the effects that were used such as the makeup on the zombies and the gore. the audience also liked the text used within the trailer, commenting that it was easy to read and although it was simple it was still effective. One comment also praised the overall mood of the trailer, saying that it was instantly apparent what the trailer was about. In reference to the praise that the speed of the zombies received, a number of the audience said that this was more scary and also built tension well. Lastly one member of the audience said that the editing of the trailer worked well as it kept the trailer flowing coherently and smoothly.

WHAT DID THE AUDIENCE THINK COULD BE IMPROVED?:
The main point that the audience made about what could be improved was to add something at the very end of the trailer to make the audience jump, it was suggested that we could add a hand coming out of the ground abruptly at the end to create this effect. Some other comments were that more gore may be needed for the trailer, and also some of the editing of the action scenes sped up to make the action seem more 'realistic'.