Ancillary Products Research

Group Research Into Scene Trailers

We decided as a group to make "Dead Reckoning" a scene trailer after enjoying the scene trailers shown in class. They seemed to capture moments from the film that would draw an audience in, and along with "webisodes" for films they are an increasingly successful way of advertising a horror film.

Here is a scene trailer from the low budget Norfolk director Richard Watts --



And here is a webisode for the low budget horror film "Stakeland" --

Task: Image analyses

Psycho 1960 Stills Analysis

This scene from Psycho is moments after the quick paced shower scene and is a great example of collision cutting, as this scene is very slow-in compa
rison - as it helps emphasis sadness and despair, in comparison to the shock and panic of the scene before. This scene is also a disconcerting for the audience as the extreme close up of the eye as the camera zooms out; also the camera rotates around the eye which helps connote to the audience life leaving her by going down the drain. Also during this scene, the parallel music that was playing before, has stopped and just the sound of the shower remains. It helps create the emotion of sadness and despair mixed with an uncomfortable feeling, due to just having the sound of the shower. This helps add to the affect collision cutting has had between the scene before and this scene.

This scene from Psycho, is the shower scene, where Norman attacks and kills Marion while she is in the shower. This scene is filled with close ups and extreme close ups, skewed angles and POV shots which makes the audience feel as they are Norman – also due to the quick sequence of shots it helps create confusion and excitement in the audience, as within the scene there are around 57 shot changes, switching between the aforementioned shot types. Also during this scene

is a lot of restricted narration, along with the quick editing, you never see contact between knife and Marion. Actual contact was disallowed, as during the 60's the Hay's Code was still enforced, which disallowed scenes of a graphic nature - however, Hitchcock used this to his advantage and inserted his own Autuer influence into the film, using Montage, with sound and music in order to envoke the correct emotional response from the audience without having to divert from the Hay's code.

This scene in Psycho is where Norman attacks Arbogast, and is a great representation of the successful use of restricted narration, point-of-view and close up shots. As during the whole attack you never see the knife enter Arbogast and leaves much to the audience’s imagination, especially during the scene at the bottom of the stairs where we just see the stabbing motion of the knife in close-up and hear Arbogast’s screams. The power of restricted narration mixed with the POV from Norman’s perspective (similar to the shower scene) makes the audience feel like they are in Norman’s position. The scene also contains a close up of Arbogast as he is falling down the stairs and with the slow editing allows the audience to take in the shock of what’s happened as well as connoting that his life is slowly ebbing about as he falls. Also in this scene, you do see a little bit of body horror (Arbogast being slashed across the face), though not enough to really be "bad", it shows that even those the Hay's code was still around, it was starting to die out and Directors and movies could push the borders of what was and wasn't allowed.

Dawn of The Dead 2004 Stills Analysis

This scene during Dawn of the Dead (2004) is during the opening credits, it is a great example of Historical Context being linked to within the film. This scene shows a mosque and helps imply that the zombie virus has originated and spread from the violent middle east. This and the shot of riots within the rest of the opening credits help enforce this thought – and it’s important to remember that the audience was more susceptible to this idea as 9/11 was only 3 years before the film was released and the wars in Iraq and Afghanistan were still on-going, so it enabled the audience to relate to it.

The footage during the opening sequence was also mainly handheld and grainy to help represent News footage, making the whole idea a lot more believable and real. During the opening credits there is footage of Capitol Hill in America being att

acked; enforcing the context that America itself is threatened by what’s spreading from the Middle East, again, relying on Historical context of the time to add to the horror of the
film.

This scene in Dawn of the Dead (2004) shows how black people are now represented in film, particularly horror films. Andre is shown to be the typical black “Gangsta” – this is shown in how he holds and fires his gun (sideways) and the fact he is known to be a thief which is a link to the stereotype that all black people are criminals. But , as with almost all horror movies, the film is not racist as Andre does kind of divert from this typical view, as he is seen to be fighting for the life of his wife and un-born child.
Kenneth is the polar opposite of Andre, he is shown to be similar to Peter (Dawn of the Dead 1979) which the fact that he’s not only a cop – but a cool calm hero like character. Originally shown to be closed off and difficult to talk to, but he is eventually shown to have a softer side as seen with his friendship with Andy the gunshot owner. He is shown to be the stereotypical “cool” black hero with his use of large weapons and his interactions with the rest of the characters.

Both of Andre and Kenneth are testament to how far we’ve come in the representation of black people in films since the 1970’s, as Peter (Dawn of the Dead 1979) was created in order to shock the audience into realise how stupid racism way. As a black hero was not at all common or even thought of, but Peter and Andre/Kenneth were inspired by the 70’s “Blaxploitation” films, such as Shaft, Truck Turner and Foxy Brown/Coffy.

This scene in Dawn of the Dead (2004) shows how Monica is the stereotypical female victim, as well as also showing the advancement in body horror since the 1979 version of the film. Monica is shown to be the stereotypical female victim due to how she is not only blonde but has recently had sex with Stephen not long before she is killed. This is usually a common occurance in "Slasher" movies and is clased as a common convention. Thomas Schatz high lights the importance of sticking to genre conventions, in order to attract and engage the correct audience.

Her death also helps show how Body Horror has improved since the 70’s due to improved techniques and the use of CGI in order to create realistic and detailed gore. This is needed as the audience has now become de-sensitized to blood and death, so the special effects and body horror have to be over blown in order to still shock and gross out the audience - another horror that does gore and body horror well is Zombieland, especially during the opening 5-10 minutes.

Dawn of the Dead 1979 Stills analysis

This scene in Dawn of the Dead (1979) is a great example of Body Horror as well as use of skewed angles and close-ups. The excessive use of visible body horror is used to shock the audience, as of course the film at the time pushed what was deemed appropriate, despite the Hays Code dying off – Tom Savini’s detailed effects still had the ability to shock and disgust the audience with the graphic deaths. This edited with the use of skewed angles and close ups gave the audience a sense of confusion and panic during the scene in order to simulate being part of the scene and experiencing what the Biker is. The zombies in the scene however, do not seem to be overly sadistic as Zombies in other movies have appeared to be (before DotD or after)They don’t seem to be overly aggressive or seemingly getting enjoyment out of the killing of people – they seem more depressed and vacant in actual expression than actually sadistic.




This scene in Dawn of the Dead (1979) is an example of how the average “All American Hero” is not kept, despite having the back story of Traffic Weather Reporter who is good looking and has a plan to escape, he falls outside of our stereotypical horror convention of a tough guy hero throughout most of the film. He is shown to not be able to use a weapon (un-common within the American CDI) as well as not being overly muscular or brave.This scene once again shows how Romero is an auteur, as he likes to flip and reverse the normal CDI with characters for example, Stephen’s supposed to be the “Male Hero” but is reversed into a whiny, slightly weedy useless character – whereas Peter is made into the cool and calm black guy that knows what he’s doing (which is something that would have been unthinkable in the 70’s).








This scene in Dawn of the Dead (1979) is during the Bikers’ attack on the mall, this shows Romero’s presence as an auteur as well as the Historical Context of late 70’s early 80’s. The scene consists of Stephen opening fire on the Bike’s for looting and breaking into the Mall and claiming “It’s ours, we took it!” which help reinforce Romero’s view on Mall’s and consumerism as a whole – this scene connotes that money and possessions make us greedy and violent towards each other.Also during this scene Stephen is shown to have developed somewhat as he is now able to effectively a firearm, which during this scene helps represent his power and authority in the mall due to it being a Phallic symbol of male dominance. The greed of the being in the mall has got to him, and has then caused his downfall and then subsequent death, with this it allows Romero to project his own feelings on racism and sexism into the film but having the black hero and woman get away, instead of the traditional white American hero getting the girl and escaping.

Task: Horror Film Reviews

Zombieland review

Film Title: Zombieland
Year of Production: 2009
Director: Ruban Fleisher
Genre: Zombie Comedy/ Horror

Brief plot outline:
A shy student trying to reach his family in Ohio and a gun-toting toughguy trying to find the last Twinkie and a paor of sister trying to get to an amusment park, all join forces to trvael across Zombie filled America.

Which two scenes impressed you most? Why?
1) The scene during the Introductory seqeunce when the character (Cloumbus) is doing the voice over, and you see a man comically sitting ona toilet in a gas station - hwne a zombie then appears under the door, you then get an outside shot of the stool with blood and feacal matter covering the floor. This scene is a great example of how body horror is used in the film both to create a comicaly scenario as well as horrify the audience into sheer disgust.
2)The second scene I enjoyed was where the character Tallahassee enters into a a supermarket and proceed to wail on Zombie's, with various melee weapons, in order to find his box of Twinkies. This scene uses some minimul but very effective body horror - again like the scene in the bathroom, it's to instill a sense of comedy as well as make the audience flinch at the slighlt sign of blood.

How has watching this film helped you understand this genre of filmmaking? Which features on the genre checklist did you spot in the film? When? How?
The Film being a comedy of sorts, does still include a number of the horror features, such as;
-Body horror, with the zombie deaths and the zombies eating people - again in the case of the guy in the gas station bathroom.
- The theme of Violence/Fear of death with the zombie attack and how the characters panic in the face of excessive amounts of zombies.
-Feeling outside the CDI, Columbus states how he feels different to everyone within the first 20 minutes of the movie, during the voice over sections - this shows that, despite the situation, he has reacted differently to those around him to it.
-Zombies have been made into quick moving monsters instead of the standard slow moving ones we'eve come to be familar with - this is the case in the introduction of the film where Columbus has to sprint in order to get away from a zombie to get to his car.

Which aspects of the film would you like to Include in your own Trailer? Why?
The fairly good body horror effec ts that are used throughout the film, as they are fairly convincing and can cause the audience to shudder on occassion due to how they are horrific - even if slighlty over-done at points such as the gas station bathroom scene - even though a good effect and really makes the audience shudder and feel shocked,t he sheer amount of blood and feacal matter is comical after the intial shock is warn off.

Which aspects of the film would you like to avoid in your own Trailer? Why?
The overuse of comedy and running gags that, when used thourhgout the film, can become tiresome and a drain on the audience as the film relies too heavily on them e.g. Tallahassee wanting his Twinkies. Even though certain horrro and comedy horror movies can and have pulled this off well, very few can do it without pissing off they're desired fan base - it's something that has to fit the movie and its theme, which in the case of zombie land and many others, it doesn't.

What was the best aspect/more enjotable moment in the film? Why? Can you recreat this in your own film? How?
The introduction with the voice over was, possibly, one of the most enjoyable aspects of the film. It have the sitation from the view of a single character (in a rather well done, comedic way) it kept me engrossed and entertained and drew me into the film through the use of the first person perspective. if done to cater to a specific audience/genre it can help make a movie/trailer , that much more enjoyable to watch.

Shaun of the Dead review

Film Title: Shaun of the Dead
Year of Production: 2004
Director: Edgar Wright
Genre: Zombie Comedy/ Horror

Brief plot outline:
Shaun attempts to rescue his relationship with his ex and his mother while trying to fight off those who have turned into the un-dead and attempt to eat the living.

Which two scenes impressed you most? Why?
1)The first scene I enjoyed most was where Shaun spot, early on, a zombie from a florists window and sees the zombie chasing pigeons and then goes to bite off a pigeon’s head, but then a bus drives past blocking both Shaun’s and the Audience’s view. This scene was a great use of the mis-en-scene of the scene in order to achieve restricted narration and leaving much to the audience’s imagination.
2) The second scene I enjoyed most was the shot of David being dragged from the pub window, and is then proceeded to be ripped apart by the zombies. This was both a shocking and great example of the use of body horror in order to disturb the audience.

How has watching this film helped you understand this genre of filmmaking? Which features on the genre checklist did you spot in the film? When? How?
There are various generic conventions from the checklist that were present in Shaun of the Dead such as;
-Body horror, when the zombie, in the back garden of Shaun’s house, falls onto the pipe which leaves a bloody hole in the torso of the zombie and produces a lot of blood splatter when the zombie first falls.
- Restricted narration, again in the garden, where you see the swinging of the spade/bat but none of the actual impact nor the blood that the impact would create.
- Male hero (Shaun) and Final girl (Liz) it helped me to understand, that even if a horror movie is done with a variety of comedy elements, it still needs important aspects from the checklist – this is especially true of Characters like those mentioned, in order to flesh out a story and give it structure in the horror genre.

Which aspects of the film would you like to Include in your own Trailer? Why?
Certain aspects of the body horror would be good to include, as it enables the trailer to have a shock effect that is desirable in a horror trailer – but it has to be utilised correctly and not be over done so it looks ridiculous. Body horror is a brilliant tool to make an audience shudder as it’s something that, even though seen before in various movies, it can shock and disgust the audience when used to enhance a situation.

Which aspects of the film would you like to avoid in your own Trailer? Why?
The comedy aspect is not something I would out into my trailer. It is a great addition however, if pulled off correctly – but not something that would attract the serious horror fan which would be the main fan base of my trailer.

What was the best aspect/more enjotable moment in the film? Why? Can you recreat this in your own film? How?
The slighlty comical sense of panic was the most enjoyable aspect of the film - where the experience of panic was shown by the characters facially and in the dialogue, this mixed with the tension of the film made for an enjoyable experience.

I would like to try and recreat this effect within my own trailer by the use of music - more specifically parallel music.

Focus Group Feedback

SCORES: 7/10, 6/10, 6/10, 6/10, 7/10, 7/10, 7/10, 7/10, 9/10, 7/10, 7/10, 7/10

AVERAGE SCORE: 7/10

WHAT DID THE AUDIENCE LIKE ABOUT THE TRAILER?:
The main points that the audience liked about the trailer were the angles, speed of the zombies, the amount of close ups and the effects that were used such as the makeup on the zombies and the gore. the audience also liked the text used within the trailer, commenting that it was easy to read and although it was simple it was still effective. One comment also praised the overall mood of the trailer, saying that it was instantly apparent what the trailer was about. In reference to the praise that the speed of the zombies received, a number of the audience said that this was more scary and also built tension well. Lastly one member of the audience said that the editing of the trailer worked well as it kept the trailer flowing coherently and smoothly.

WHAT DID THE AUDIENCE THINK COULD BE IMPROVED?:
The main point that the audience made about what could be improved was to add something at the very end of the trailer to make the audience jump, it was suggested that we could add a hand coming out of the ground abruptly at the end to create this effect. Some other comments were that more gore may be needed for the trailer, and also some of the editing of the action scenes sped up to make the action seem more 'realistic'.

Audience Research

During my initial audience research I used various methodologies. This was to get an idea of what my target audience would want or like to see - for example, we created an initial class poster, which is on the blog. From this we discovered that only 1/15 people in the class would want to a see a graphic, Torture porn-esq movie, so we altered from this idea for our final product to appeal to more people in class. As well as that we reviewed 10 in class Horror trailers, 3 of which are also on this blog - with class opinions on what the like and didn't like along with a score. These allowed us to gauge what our audience would like and wouldn't like to see before production. Finally our focus group screening method, really helped us narrow down and fine tune, what our audience really liked and didn't like - this was during production, which allowed us to make the Final Cut as appealing as possible.





This is our initial class poster, that helped set us on to our final idea.















In the end we managed to narrow down our target audience down to the following:
Age: 18-25
Gender: Male 70% Female 30%
Type of Horror: Action, Gory, Zombie

Though this research helped, it was very difficult to gauge accurately due to Polysemy, which is where various people in the group with have different opinions and wants, and this react differently to what we did and did not include - for example; When the film Stakeland (2010) was shown in class, some people hated it and had to look away during the extreme gore, while others either enjoyed it or were un-phased. Also, we had to try and bring in psychographics into our methodologies, due to Horror fans being reformers and individuals, and thus hard to really appeal to everyone within the group. Even after assessing our target audience, some criticism was still received, some of which I didn't agree with - for example some people in the group criticized our use of "Quick Monsters", I had to go with my own feeling in the end that it was the right choice to continue with them, which, in the end paid off as most of our desired audience enjoyed their use.




This was our first screening, which enabled us to really finalise our audience and their needs.

Research Audiences: Our first Poster Idea

Task: Trailer Reviews

Shaun of the Dead Trailer Review

Film: Shaun of the Dead (2004)
Trailer Genre: Zombie Horror
Mark after viewing: 7/10



What happens in the trailer?
Scenes from the movie that introduce plot points are shown, and little bits of body horror are introduced, but it's all done with a comedic spin in a news report kind of way.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
There were very aspects to the trailer that were done well. The first being that the trailer used key scenes from the film that gave an idea of the plot e.g. When the Zombie enters the house while Ed and Shaun are sitting on the sofa. Also a shot inside the pub of Shaun turning on the lights and Zombies are at the window of the door behind him. These scenes, unlike a few horror trailers, don’t give use any hint at all to who dies throughout the film, which leaves something for the audience to work out and use their imagination. Another good aspect was that body horror was intorduced effectivly, without over doing it. It gave the audience just enough to realise what the movie would be life, but not too much that the audience was turned off the film. Also the way the trailer was put together in the beginning, it was quickly edited and confusing - giving the audience a quick "Oh, what's going on" feel, which helps with horror trailers.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
There are a few aspects to this trailer that are not done well, such as humour, even though the film itself is filled with it, for a horrormovie trailer it kind of kills the atmosphere of panic that horror movies, especially Zombie ones, bring. Even if they are comedic in general, a sense of panic is key - the over use of humour kills this sense and dulls the affectiveness of the trailer.

Toxic Avenger Trailer Review

Film: Toxic Avenger (1984)
Trailer Genre: Action horror
Mark after viewing: 4/10

What happens in the trailer?
Scenes from the movie that introduce plot points are shown, and little bits of body horror are introduced, but it's all done with a comedic spin in a news report kind of way. Similar to Shaun of the Dead, with the voice over.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
There were very aspects to the trailer that were done well. The first being that the trailer used key scenes from the film that gave an idea of the plot e.g.When Toxic aveneger is shown how he came into being, but falling into a vat of nuclear waste. Another good aspect was that body horror was intorduced, although breifly, with the Toxic Avengers transformation, it was done very well. With the buldging of the skin e.t.c.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
There are a few aspects to this trailer that are not done well, such as the the inclusion of various plot points. It was so widespread that it seemingly spoiled half the movie for the audience before they go see it. They already know some key areas, that would of been best preserved as a surprise for the film and not ruined within the trailer itself. Also the voice over, though very informative, was also very cheesy and cliche - it detracted from the trailer and made it all the more comical and ruined the trailer overall. Had the voice over been scrapped, the trailer would of been a lot better.

Zombieland Trailer Review

Film: Zombieland (2009)
Trailer Genre: Action/Comedy horror
Mark after viewing: 5/10

What happens in the trailer?
Scenes from the movie that introduce plot points are shown, with scenes showing different aspects of the film e.g. Actions scenes, to comedy.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
There were very aspects to the trailer that were done well. The first being that each of the 4 main characters, were given their own introduction shot, with a close up - this helped the audience understand who in the trailer was an important player and who wasn't. Aslo the use of restricted narration in the trailer, helped add to the audience's imagination of what might happen e.g. when Tallahassee goes to hit a zombie ruond the head with a weapon and the shot cuts as the impact hits to another scene of a movement of a fairground ride. This helped the flow of the trailer as well as serving the use of restricted narration well.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
There are a few aspects to this trailer that are not done well, such as the the inclusion of various plot points. not very many were shown, the audience got no real sense as to what was going on, nor why - though sometimes a good thing, depending on the movie, it wasn't in this case. As you had no idea why there were doing what they were doing, other than surviving. The voice over was another issue I had with the trailer, it added a sense of "cliche" and "cheese", which, I feel, didn't really fit the trailer in general - this would put off some zombie fans, as it doesn't represent the horror and the tension usually brought abuot by Zombie films.

Day of the Dead Trailer Review

Film: Day of the Dead (1985)
Trailer Genre: Gory Horror
Mark after viewing: 3/10



What happens in the trailer?
Scenes from the movie that introduce plot points are shown, but no gore is introduced during the trailer. There is also an overview of a cinema where people are watching the movie with a zombie in the audience eating popcorn.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
There were very aspects to the trailer that were done well. The first being that the trailer used key scenes from the film that gave an idea of the plot e.g. the scene were the scientist states that Zombies out number humans by 400,000 to 1. These scenes, unlike a few horror trailers, don’t give use any hint at all to who dies throughout the film, which leaves something for the audience to work out and use their imagination. The other good aspect to the trailer was the one brilliant zombie make-up affect shown, which is the main zombie character; Bub. This helps show the audience that he is important and different from the other zombies that are shown throughout the trailer.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
There are quite a few aspects to this trailer that are done horribly and that don’t fit with how the movie actually is. The first being the cheesy voice over, it’s slightly over the top and goes a long way to ruining the atmosphere of the trailer. The second aspect is the zombie in the cinema (who isn’t in the film) is done in such as comical way that it makes the film seem like a comedy/silly zombie horror which is mis-selling what the film is truly like, this mixed with the cheesy voice over just ruins the trailer and the audience’s perception of the movie completely.

The trailer also doesn’t do enough to flog the characters, each of the main characters are only shown for a brief few seconds each and it’s not explained who they are or what they are like, it’s relying mainly on the scenes that show plot points and the fact it’s a film made Romero more than the content and the characters, which if were shown to be the cool characters they are would of made the trailer a lot better.

What was the trailer’s average score in class? Why did it receive that mark?
The average overall mark for the trailer was 3.5, this was due to the cheesy voice over – it’s over the top and ruins the atmosphere of the trailer and doesn’t help portray the film accurately. The zombie in the cinema is also something a lot of the class didn’t enjoy, as it helped mis-sell the trailer into something it’s not. This is because the zombie is done in such a comic way and leads to a misrepresentation of what the film is like.

Martyrs Trailer Review

Film: Martyrs (2009)
Trailer Genre: Gory/Horror Trailer
Mark after viewing: 7/10




What happens in the trailer?
The trailer consists of various scenes from the movie and outlines the basic plot. It shows some of the more exciting scenes during the film such as a character getting shot with a shotgun, which includes some gore.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
There are several aspects that are done well within this trailer, the first I noticed is the pacing of the trailer; It is done in the classical way of a horror trailer which is a slow build-up of speed with a variety of shots that fit with the changing of pace. The shots that were shown during the trailer allowed the audience to understand the base plot without have too much spoilt and having the whole plot, either easy to guess or completely revealed. The one scene within the trailer that is the climax of the trailer is the shotgun scene as it creates the climax of pace as well as introducing the gore factor.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
There were a few aspects that noticed that were fairly unsuccessful to various degrees; First of which being that the pacing at the very start is too slow, even for the classic horror trailer – due to this the trailer didn’t quite grab you as quickly as most people would of liked, the opening 20 seconds, which determine if a trailer catches your attention or not, were fairly dull and didn’t do anything to grasp attention quickly.
Another aspect that made the trailer slightly confusing and anti-climactic afterwards, was the when a character gets shot with a shotgun, it seemed out of place and random in terms of trailer progression, this scene would have been better placed at the end of the trailer as a climax and not in the middle with still half the trailer to go so the build-up has to start again. The confusion within the trailer is continued with the presence of two or three women who all seem to have a focus, yet you cannot differentiate between them to find out who the main character really is, this unclear aspect makes the trailer more confusing.

What was the trailer’s average score in class? Why did it receive that mark?
The average mark the trailer received was around 7, this was due to the overall pacing of the trailer as well as the editing on select scene that gave you a hint to the story without having anything in particular ruined and left room for audience imagination and expectations.

Pusher Trailer Review

Film: Pusher Trilogy (1997 -2005)
Trailer Genre: Crime/Drugs Horror
Mark after viewing: 7.5/10




What happens in the trailer?
The trailer shows various characters and plot points from the three films, to give and overall theme and story of the trilogy in order to entice the audience to find out what happens.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
There are a few aspects of the trailer that were done well that I noticed; the first being that the trailers select use of shots made the audience want to find out more, as it used key plot points to give a hint to the story without ruining it and leaves a lot to the audiences imagination, the scenes featured are also interesting bits of the films that are either gory, rude, violent or contain drug use; this interests the audience and makes them want to see the extended version of the scene to know what happened and why. Another aspect is how the pacing and quick editing of the trailer don’t make it dull but exciting this mixed with the contrast of sudden slowed down text on screen from reviews from key magazines, helps the trailer get broken up into manageable sections that the audience can process after the quick pacing and onslaught of images.

An aspect of the trailer that was done really well was the soundtrack, it fitted the theme of the trailer and movie and was synced up with the pace and the constant changing of shots to add to the excitement that the film promised to bring If you watched it. The dialogue used in the trailer is also very select, it hints at story plots and adds the tension and excitement of the trailer and mixed with the use of scenes and soundtrack it makes the audience want to know what the character was talking about and why.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
There were a few aspects however, that could have been better such as the speed of the pacing, it can be seen as being too quick, as not everyone can take in and process what they have just scene, so instead of inducing excitement the trailer can induce confusion in the audience – another aspect linked the pacing was also the scenes that were picked, even though brilliant and interesting scenes it made the characters hard to identify from each other e.g. who’s the main character throughout the trilogy, it also makes the overall narrative of the trailer and the movie hard to follow at certain points again adding to the confusion that the quick pacing already brings. This brings me onto the final aspect that made the trailer slightly worse than it had the potential to be, this was how the pacing was suddenly introduced, there was no build-up it was all introduced and in your face right from the start, which just grab the attention of the audience, but also due to the suddenness of it, it can confuse and disorientate some of the audience so they won’t understand of process what they are supposed to be watching.

What was the trailer’s average score in class? Why did it receive that mark?
The trailers average score was around 7.5-8, this was down to how exciting the trailer looked due to its high pacing and the selection of interesting scenes, this seemed to counter-act the downside that the pacing was suddenly introduced and that the scenes didn’t really offer any coherent narration.